Ever wondered why you haven’t been able to get enough customers or any at all for your new business?
A lot of start-ups/small businesses failed in sustaining their businesses because they could not get enough customers and that is due to their inability to generate leads.
Lead generation refers to the marketing process of stimulating and capturing interest for a product to generate sales through digital channels.
The main objective of any business is to increase the number of leads generated so as to develop a sales pipeline. In this article, we will see the 7 ultimate Lead Generation Hacks For Small Businesses and Startups
The Internet plays a key role in helping both new and existing businesses reach out to their potential customers for business growth.
Supposing you’re just starting a new business without enough resources and experience, employing inbound and outbound lead generation campaigns can prove risky.
That’s certainly no way to move with a market filled with fierce competitions who keep evolving with great technology. It doesn’t mean even you can’t do well like others. You still have a chance to compete with some of the big companies within your industry.
To get your first customers, you need to learn how to generate great leads. Generating leads takes a lot of hard work, dedication, and commitment.
As a digital tool meant for the growth of any kind of business, there have been a lot of great changes in recent years concerning lead generation hacks for small businesses and startups
There is the rise of new online and social techniques. The increase in readily available information on the internet has led to the development of the “self-directed buyer”. In addition, this information gave birth to new techniques to develop and qualify potential leads before passing them to sales.
Leads generation could come in different ways.
Did you ever a cold call?
Perhaps, at one time or the other, you listened to an unwanted sales pitch through email or over a phone call. These are forms which generation take. The call is to generate interest in what they’re selling.
Whatever business you show any interest in will identify you as a lead. Their focus will now be on trying to sell to you rather than someone who doesn’t have any interest in their products or services whatsoever.
Types Of Leads
1. Sales Lead
This is a type of leads that shows strong interest in your business, product or services and seriously intends to buy.
Simply put, sales qualified leads are leads ready to be worked on by the sales team. For your business, you need to determine the ideal sales lead.
While every business targets a different type of customer, there is one thing in common about them. That is leads that will benefit the business greatly and the willingness to take you up on your offer.
Rather than buying a list of contacts to fit your business niche, it’s more profitable for you to guide prospects through the step by step journey of a buyer that’s more likely to make a purchase.
2. Marketing Qualifying Lead(MQL)
This is a type of lead in which a person or organization who has shown enough interest in your product or service categorized as more likely to make a purchase.
Depending on the kind of business you run, MQL is determined by the behavioral pattern of particular contact towards your business. The behavior could be downloading a particular content or someone visiting certain pages on the website.
In other to know when a regular lead becomes a marketing qualified lead, you need to recognize the kind of behaviors used in highlighting an MQL as well as the particular demographics used. In other to strengthen potential customers’ interest so they can become a sales qualified lead (SQL).
However, before you can classify any lead as MQL, you have to assign a point value to each action, then set a particular threshold that leads must reach.
After classifying a lead MQL, it can be sent specific content which is, by the way, usually delivered in an email or social media message that directs them to a blog, or other similar content they have shown interest in.
Categories Of Leads Generation
1. Inbound lead generation: involves the use of social media, PPC.
Inbound lead generation allows your brand to become easier and more discoverable online, in search engines and other media platforms with the creation of content and campaigns that bring in website visitors and them into leads.
In addition to that, it also uses valuable content to engage visitors by making them exchange their contact information for your knowledge. Basically, Inbound lead generations to focus more on helping buyers in researching and solving problems, as well as make quality purchase decisions.
By doing this, customers naturally trust and feel secure with your brand. Customers know they are in control of what information to share, when and where to share with no pressure.
2. Outbound lead generation: involves the use of cold calls, direct mail, advertising, and e-mail marketing. In this category, customers are not in control of what, where and when to share information or engage with your brand. You are. Outbound lead generation involves the pushing or sending of messages out at a defined target audience. In this case, it doesn’t matter if the target audience asked for it or expressed an interest in the content.
What Types of Lead Generation Are Best for Your Business?
Who Is Your Target Audience?: To know which kind of lead generation you should employ, you need to know who your target audience is. Don’t rush into creating a particular social media strategy without knowing if your clients are there.
Are Your Products Searched For?: Also, it’s important to know if there are potential clients searching for the kind of products/services you offer because there are some products people don’t search for online.
Are You Employing The Use Of Paid Or Owned Media: Outbound lead generation involves paying to advertise your business every single time either when you buy a mailing list to send direct mail or when you buy an advertisement or Pay-per-click ad campaign. Inbound lead generation, on the other hand, requires investing money and/or time setting up your website, writing website content, and building an audience on social media. This is referred to as Owned media. You’ll have a permanent platform to generate audience attention, sales, and leads.
Starts-Ups or small businesses who lack online presence or websites can employ the following tips to generate leads.
Seminars: Always make time to attend seminars or events centered around business. You have great opportunities in creating awareness for your products/services, meet potential clients and grow your business within the industry.
Outsourcing Your Lead Generation Campaign: Consider employing experts to help generate leads for your business. They can help represent your company on your behalf, have the right tools to manage as well as monitor your campaigns for your business. They also provide leads ready for sales.
Referrals: Generally, people prefer to get a recommendation from a credible source who must have used your products before so they can know whether to also make a purchase or not. Word of mouth sells you faster.
Blogging: You can employ the use of WordPress to reach out to your target audience and generate leads. WordPress is free to use. That you don’t have a website isn’t really an excuse for not generating leads. You have to constantly create informative contents that push clients into interacting and eventually make a purchase.
7 Ultimate Lead Generation Hacks For Small Businesses and Startups.
1, Social Media Leverage: Social media is a cost-free and effective tool to generate powerful leads. You can build a large audience with it and get loyal customers. It drives traffic and gives your brand great exposure. It’s not as easy as it looks. You have to put in a lot of hard work and consistently create relevantly. The key to using this method successfully is to choose which social media platforms work best for your brand.
2, Content Marketing Leads: You need to generate content marketing leads to establish a long-lasting relationship with your existing clients, foster new ones and increase your brand awareness. It also helps boost your brand’s ranking on Google as well as your SEO. Although, this method requires a lot of time and patience before you start seeing tangible results. Try to Host webinars because they add credibility to your brand and stimulate strong interest. What’s more? It’s cheap.
3, Videos: Try introducing your brands in videos,, what it is exactly, the kind of products or services it offers, how it helps the audience and your objectives. You can hire a professional for this. Most internet users love watching videos a lot. Before jumping into making your marketing video, ensure you have a plan ready. It must entail what you want to say and how best to say it.
4, Google Ads: Employ the use of Google ads and Pay-per-click ads to drive traffic to your website or landing page as well as generate great profit in a short time.
5, Cold Emailing: You can create an effective email campaign to generate leads using attractive subheadings with an engaging/persuasive language. Ensure that your emails accessible easily on mobile and the contents of the emails are written in a clear and concise manner stating what your product actually is.
6, Affiliate Marketing: affiliate marketing is also an effective way to generate leads for your business. A lot of people click on many affiliate marketing links each week, sometimes unknowingly. Find an affiliate to integrate affiliate links which are directed back to your product and blog posts.
7, Get Influencers: Find influencers that will convince your clients into purchasing your products or hiring your services. Thing is, followers of an influencer tend to obey what he/she asks them to do. They hang on almost every action or of an influencer. You’d mostly find them on Instagram. You may have to pay a token or give out your product to the influencer so your business can get the awareness it needs.