Search Engine Marketing

spy competitors' ads

How To Spy Your Competitors’ Ads on Search [A Comprehensive Guide]

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do, they’ll see their competitors’ ads. Sometimes, it’s above theirs, and that’s where spying on your competitors or benchmarking comes in. There are four fundamental reasons you need to …

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optimize ppc landing pages

How To Optimize PPC Landing Pages for Conversions

Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic is a subtler strategy. While it’s true that organic search results are good because it becomes more valuable over time and is technically free, you shouldn’t dismiss the benefits of paid search. Paid ads may not be cost effective for some, …

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guide to search engine marketing

A Complete Guide to Search Engine Marketing (Paid Search) in 2020 and Beyond

Search Engine Marketing (SEM) is the process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs). Originally, SEM included all marketing activities on search engines (SEO & Search Ads), but over time, the industry has adopted the term to refer solely to paid search advertising. Not to be confused with display …

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