Digital marketing is the next big thing everybody is talking about and you might have probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen.
If you are contemplating a career in digital marketing, you may be wondering if it’s all it’s cracked up to be.
The industry definitely is witnessing exponential growth, and a job as a digital marketer is one of the most potentially fruitful career choices you can pursue in this modern age — but why?
Each day, our world becomes more digital and the more it becomes extremely rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase — and these companies will need the support of a digital marketing service.
Having served many companies in different areas of digital marketing, on main fields in digital marketing, SEO, marketing, data science, AI, deep learning…. we’d share amazing tips to build your digital marketing career in 2020.
Tips To Build Your Digital Marketing Career In 2020
1. Advance and Refine Your Skill Set
In marketing, it’s important to clearly understand and develop two skill types:
- The hard skills and
- The soft skills.
The hard skill you need to master as a digital marketer is the ability to demonstrate a return on the marketing investments that stakeholders make. You need to utilize the data that is available to you to help others understand the benefits of marketing, beyond the bottom line. The higher the return is, the better chance you have of making real money from this industry.
Then, there are the soft skills. These skills range from creativity to innovation, collaboration, and power of influence. These skills make all the difference when it comes to hiring and are the basics you must possess to become a seasoned digital marketing professional and build your career in digital marketing in 2020.
Whether or not you want a digital marketing degree, the digital marketing industry is both fast-growing and incredibly competitive.
It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride.
This industry requires passion and a desire to succeed.
Learning must be a constant
Consult authoritative marketing websites as well as publications and magazines for the latest insights into the field. It is through all types of learning, whether perusing web articles, scrolling through LinkedIn or attending seminars, that you should consistently update your skillset
2. Develop a Strong Digital Presence
Having a wide-reaching digital presence is a core factor in becoming a successful digital marketing professional. If you hope to be hired within the industry, you need to be as visible as possible online because employers will be looking for demonstrable online skills when they research you as a potential candidate.
From your LinkedIn profile to your Twitter feed, they’ll be on the lookout. It also helps if you have a personal website or blog so employers can see your work and whether that work translates to their business and the skills they require.
Develop a polished, executive digital presence. Everything from your photo to your bio should represent how you want to be perceived in real life.
3. Stay Updated
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
Here’s some recommendations on websites to get started –
PPC – PPC Hero, Search Engine Land
Social Media – Social Media Examiner, Social Media Today
Content – Hubspot
4. Understand Data
Developer and software marketer, HubSpot, reports that 40% of marketers say proving the return on investment of their marketing activities is their greatest challenge.
For clients, ROI and metrics about their campaigns are critical. You must include analytics and data-driven conclusions when sending over reports and evaluating campaigns.
Several marketing teams struggle to understand data or measure campaigns accurately. Everything you do in digital marketing is underpinned by analytics. Whether you’re a social media specialist, search marketer or PPC specialist, analytics is crucial to understanding success, why it happened, and how to replicate it.
Knowing how to collect and analyze data as well as draw insights and recommendations from that data are paramount.
You can even earn certifications from online courses that can be added to your resume, showcasing your proficiency. Use analytics as much as possible in your day-to-day decision-making and generate substantial evidence of the effectiveness of your work.
Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.
Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skillset through in-depth workshops and presentations.
6. Don’t Be Afraid to Take Risks
Present yourself as someone who is open to trying new things. Show that you want to take on even the smallest task if it means learning a different skill or applying one. Getting out of your comfort zone is how you will grow and how you will learn to be confident in your knowledge and talents. Every calculated risk that you take exposes you to new skills and can make you a well-rounded professional that employers may be willing to take a chance on. Never limit your potential in this industry.
7. Personal Projects
Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.
Every marketer hoping to build your digital marketing career in 2020 should have personal projects to test out theories, try their hand at multiple disciplines (SEO, PPC, Social Media, Content Marketing etc.) and be able to take accountability for the success or failure of a project.
8. Learn to Adapt
Since the digital marketing industry changes on a dime, you also have to be able to adjust quickly. Adapting means updating both your hard and soft skills.
At times, it may also mean taking over a leadership role when the team needs someone to take charge.
If you are in a leadership role, it may require that you change your style, trusting your team members to thrive in their roles as opposed to micromanaging.
Sometimes stepping away and letting team members make decisions and recommendations will help you solve problems faster. You can pick up pointers from your team on how to address issues from different perspectives as well.
9. Learn the terminology
Digital marketers need to be comfortable with acronyms such as PPC, SEM, and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training.
The ability to analyze digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.
10. Always Seek Feedback
Getting regular feedback helps you know whether the work you’re doing has real value. If you’re a junior digital marketer, you need to boost your knowledge and bridge informational gaps.
Seeking feedback from experienced professionals will expand your knowledge while bringing your attention to limitations you may have never noticed.
Try asking your manager for a walk and talk. This informal conversation can lead to more open and honest exchanges.
Be willing to accept constructive criticism and understand what your weaknesses are. Not only can you correct those areas, but you may even learn tactics to build on your strengths too.
What are your thoughts about these skills? Want to add some more skills? Leave them in the comment section below.