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As technology progresses, the need for human involvement in day-to-day manual tasks is marginally decreasing and the same applies for email marketing. It has always been a standard practice to send out marketing material via emails manually, which, let’s be honest, is at the least inefficient and not sustainable for your business’s long-term growth. This
There are almost 2 billion live websites on the internet and this number is increasing even as we speak. This means that you have to fight for your place under the digital sun with numerous other companies eager, just like you, to advertise their products and generate traffic. But the real struggle begins after you get your
Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic is a subtler strategy. While it’s true that organic search results are good because it becomes more valuable over time and is technically free, you shouldn’t dismiss the benefits of paid search. Paid ads may not be cost effective for some,
Search Engine Marketing (SEM) is the process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs). Originally, SEM included all marketing activities on search engines (SEO & Search Ads), but over time, the industry has adopted the term to refer solely to paid search advertising. Not to be confused with display
More than a century ago, business owners employed the use of traditional tactics such as mouth to mouth ads, billboards, handbills, Tv and radio ads, etc, to market their products/services. While these methods were effective enough back then, the stress and cost can be quite depressing especially for new business. Traditional adverts are not as
Ever wondered why you haven’t been able to get enough customers or any at all for your new business? A lot of start-ups/small businesses failed in sustaining their businesses because they could not get enough customers and that is due to their inability to generate leads. Lead generation refers to the marketing process of stimulating
For a newbie who just started e-commerce, you’re lagging behind if you don’t know what conversion rate is and how to make it work for your online store. Conversion rate is simply the percentage of visitors on your landing page or website that reached your desired objective (conversion) out of the total amount of visitors
We all know social media isn’t just a tool for socializing, both big and small businesses make use of it to boost their marketing strategy. As a marketing tool, social media does not only bring in new customers but also boost sales giving your brand that Iconic figure. As a brand, your focus target on
Every day, Facebook helps millions of small businesses around the world to achieve their goals. With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s