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Business Blogging; The Pros & Cons.
To increase the awareness of your business, visibility and boost sales, you need a business blog. It’s where most of your SEO will be concentrated

6 Best Healthcare Marketing Strategy In Nigeria [Ideas for Your Practice]
The healthcare industry is always changing. And so are the ways that patients find new providers and facilities. It’s vital that healthcare organizations and medical

10 Holiday Marketing Strategies For Small Business Owners
The holiday is fast approaching and before you can say jack, it’s knocking on your door. Small business owners, CEOs, Sales professionals or even marketers

How To Spy Your Competitors’ Ads on Search [A Comprehensive Guide]
All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time

Free Content Marketing Tools [A Complete List]
Even if you’re a noob in the world of digital marketing, you’ve probably got wind of the slogan ‘content is king.’ The good news

How to Structure Your Digital Marketing Team For Effective Work Flow
Building the right marketing team takes a whole lot of research, patience, and dedication. Not to mention the leadership skills you’ll need to motivate them.

The Ultimate Guide to Creating a Winning B2B Influencer Marketing Strategy
B2B influencer marketing is by no means a cake walk. A typical B2B buyer is well-informed and shrewd and follows a well-researched journey before making

How to Find (and Research) Your Target Audience – Your Buyer Persona
If content is king, then distribution is undoubtedly its all-important queen. You can spend all the time and money in the world producing the best

The Power of Color In Your Branding (and How to Use it)
When it comes to design and branding, color was long disregarded as mere aesthetics. The primary focus being which colors would make a design look