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Business Blogging; The Pros & Cons.
To increase the awareness of your business, visibility and boost sales, you need a business blog. It’s where most of your SEO will be concentrated on. While there are a few misconceptions about it, it does have a lot of advantages you should be utilizing already. Based on a marketing study, about 80% of brands
6 Best Healthcare Marketing Strategy In Nigeria [Ideas for Your Practice]
The healthcare industry is always changing. And so are the ways that patients find new providers and facilities. It’s vital that healthcare organizations and medical offices in Nigeria find ways to meet their target patients where they are – online and through the search engines. That’s where a healthcare marketing strategy comes into play. If you
10 Holiday Marketing Strategies For Small Business Owners
The holiday is fast approaching and before you can say jack, it’s knocking on your door. Small business owners, CEOs, Sales professionals or even marketers would want to use this period to maximize sales but most times it doesn’t happen the way they envisioned. In this blog post, I’ll be sharing 10 holiday marketing strategies
How To Spy Your Competitors’ Ads on Search [A Comprehensive Guide]
All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do, they’ll see their competitors’ ads. Sometimes, it’s above theirs, and that’s where spying on your competitors or benchmarking comes in. There are four fundamental reasons you need to
Free Content Marketing Tools [A Complete List]
Even if you’re a noob in the world of digital marketing, you’ve probably got wind of the slogan ‘content is king.’ The good news is it still holds the crown on its head since content marketing is one of the best ways to put your brand out there. The bad news is all marketers know this,
How to Structure Your Digital Marketing Team For Effective Work Flow
Building the right marketing team takes a whole lot of research, patience, and dedication. Not to mention the leadership skills you’ll need to motivate them. Trust us, we know! When you outsource your marketing requirements to deloxxe, we’ll make sure you get a highly-skilled team of marketers ready to improve your metrics from day one. Contact
The Ultimate Guide to Creating a Winning B2B Influencer Marketing Strategy
B2B influencer marketing is by no means a cake walk. A typical B2B buyer is well-informed and shrewd and follows a well-researched journey before making a decision. According to Forrester Research, 74% of B2B buyers conduct more than half of their research online even before meeting the vendor. B2B firms have a prolonged purchase cycle (refer
How to Find (and Research) Your Target Audience – Your Buyer Persona
If content is king, then distribution is undoubtedly its all-important queen. You can spend all the time and money in the world producing the best content, but it all goes to waste if it fails to reach the right audience. So, before you invest all that effort, time, and resources on your marketing materials, it’s
The Power of Color In Your Branding (and How to Use it)
When it comes to design and branding, color was long disregarded as mere aesthetics. The primary focus being which colors would make a design look good. However, as color psychology and marketing research grew in importance and their findings on the effects of color choices on revenue and branding put a new perspective on how designers
